Amazon redesigns My Account page

Amazon has been doing some tinkering again, this time to their Account page. This set of tweaks was long overdue. They didn’t change the functionality of the page; just its organization and readability. But I noticed, as I hit my account this morning for the first time in a while, that it made a big Read more about Amazon redesigns My Account page[…]

Six Easy Ways to Get Started in Behavioral Targeting

I got email this morning from an editor at Circulation Management asking for clarification on some of the points from the presentation at the Circulation Management show in Chicago a few weeks ago, and since I was writing up some thoughts for her, I thought I’d put them here, too. Enjoy! Behavioral Targeting: Six Easy Read more about Six Easy Ways to Get Started in Behavioral Targeting[…]

Customer experience done right (yes, even though it’s late)

Yes, they screwed up by announcing they would take away the Profiles feature. But then, when it became clear that customers were upset with the announcement — and by upset, I mean ready to cancel their accounts — Netflix retracted their decision, and sent one of the best apology emails I’ve seen. We Are Keeping Read more about Customer experience done right (yes, even though it’s late)[…]

When a $300 order is a potentially bad thing

I just had to renew Honey Bowtie’s subscription to Billboard and I did it, of course, on Magazines.com. But that’s a $299 order (side note: yes, Billboard is a ridiculously expensive magazine, but it’s such a great way to follow a broad cross-section of the industry), and because I’m running several tests on the site Read more about When a $300 order is a potentially bad thing[…]