The ROI of Cats

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Costs: food nightly feeding ritual huge, heavy tubs of litter time spent cleaning and changing litter vet visits emergency vet visits disruption to sleep (potentially) cat sitter costs (when traveling) hindrance to productivity when working from home cleaning up piss Read more ›

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This Week Alone

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This week alone, my first week of transitioning to my new business, I have: Spoken to a group of undergrad students about empathy in marketing strategy, prepped for a similar talk to a larger group of students, moderated a panel Read more ›

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Do It On Purpose

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Today I announced the closing of my company, [meta]marketer. I suspected there might be some buzzing about it – after all, to minimize speculation, I sent a press release to some of my friends in the media – but candidly, I kind Read more ›

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