My colleague pointed me to a letter a friend of his wrote to American Airlines, “breaking up” with them.
Dear American Airlines,
I don’t think we should see each other any more.
I know that’s hard to hear. But you’re not the same airline I met a few years ago. You’ve changed. And not for the better. Sure, you say you love me… that you’ll take care of me… that I am “Elite” in your eyes… but those words just seem empty now. I need you to show me that your love is genuine.
There’s more. Lots more. And it’s brilliant. Check it out.