We’re in the money!

CNN Money, that is.

Omniture put out a press release about some of the success Magazines.com has had using their Test & Target (formerly Offermatica) tool, and it got picked up on CNN Money’s Marketwire.

And look!

“When specifying our testing and optimization goals, we wanted to deliver more personalized content to different types of people who visit our site. We just needed an easy way to do it,” said Kate O’Neill, director of customer experience at Magazines.com. “With Omniture we have one platform used by marketers for both testing and targeted content.”

And:

“Everything you think you know and every intuition you have as an online marketer can immediately be tested so you can determine if your marketing is working or not,” said O’Neill. “Omniture Test&Target has brought reliability to our marketing campaigns.”

Woot!

Update:

Also picked up in techrockies:
Omniture Signs Magazines.com

AND in the Huffington Post, complete with a really cheeky video “explaining” what Omniture does.:
Omniture Works Its Mojo For Magazine.com (Luckily, Magazine.com redirects to Magazines.com. Whew!)

1 thought on “We’re in the money!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.