but this is ridiculous.

Blockbuster’s new online rental program not only mimics Netflix’s business model, but they’ve chosen to use the same terminology (“queue”), UI elements (the interactive 5-star rating device), and more.

I’m surprised they’re being this aggressive about copying Netflix. I’d guess Netflix has grounds for a decent infringement suit, but IA certainly NAL.

I know imitation is the sincerest form of flattery…

One thought on “I know imitation is the sincerest form of flattery…

  • August 18, 2004 at 4:15 am

    Can Netflix afford to sue them though? Even with such blatant evidence of copying, I’d think Blockbuster has the cash to squeeze them out with years of long, drawn-out battles and lots of legal fees, a la Microsoft.


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