NEW YORK (AdAge.com) — A group of French politicians led by an expert on eating disorders wants to put warnings on airbrushed photo spreads in magazines as well as doctored shots in used in advertisements and packaging.
While magazine publishers will surely balk at such a rule, the language being proposed appears to be quite mild, nothing like the graphic warnings put on, say, cigarette packages in many countries. Ms. Boyer, according to The Telegraph, said the wording should read: “Retouched photograph aimed at changing a person’s physical appearance.”
Interesting proposal. I’m not sure I think legislation of this sort is a fantastic idea, but I think it’s the kind of move that has to be made before serious discussion can begin. So it’ll be interesting to watch what world dialogue begins as a result of this proposed ruling.