My boss and my coworker stumbled across an Amazon redesign today. Not wanting to be left out, I kept deleting cookies and reloading until I got into their test.

You can read about the changes here.

So far, I think it’s pretty slick. They have an amazing complex information architecture and they managed to simplify it about as well as I can imagine doing. The horizontal features scale up and down pretty well. My only complaint is with the drop-down navigation that relies on hovering over an arrow instead of hovering over the whole nav item — it’s unnecessarily taxing to mouse over such a small target.

Otherwise, I really, really like it. I hope they get the feedback they need quickly so they can roll this out. Nice work, Amazon!

Amazon site redesign

9 thoughts on “Amazon site redesign

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