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kateoneill.me | Kate O'Neill

The personal blog of Kate O'Neill. Yes, that one. No, not that one.

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Customer Experience

Amazon redesigns My Account page

Amazon has been doing some tinkering again, this time to their Account page. This set of tweaks was long overdue. They didn’t change the functionality of the page; just its organization and readability. But I noticed, as I hit my

Kate ONeillOctober 26, 2008 Customer Experience, Marketing & Ads, Web Stuff No Comments Read more

Six Easy Ways to Get Started in Behavioral Targeting

I got email this morning from an editor at Circulation Management asking for clarification on some of the points from the presentation at the Circulation Management show in Chicago a few weeks ago, and since I was writing up some

Kate ONeillJuly 28, 2008 Customer Experience, Marketing & Ads, Web Stuff, Work No Comments Read more

Update from Amazon.com

I got an email response from Amazon customer service: Thank you for writing to us at Amazon.com. I’m sorry for the trouble you had with your shopping cart. I’ve reported the problem, and our technical team is working on taking

Kate ONeillJuly 3, 2008 Customer Experience, Web Stuff No Comments Read more

Amazon cart “saved for later” items gone?

I don’t know about anyone else, but I’ve been using that “save for later” feature in my Amazon cart for years, and I frequently go back days or weeks later and purchase items I’ve set aside. One of the best

Kate ONeillJuly 3, 2008 Customer Experience, Web Stuff 20 Comments Read more

Customer experience done right (yes, even though it’s late)

Yes, they screwed up by announcing they would take away the Profiles feature. But then, when it became clear that customers were upset with the announcement — and by upset, I mean ready to cancel their accounts — Netflix retracted

Kate ONeillJune 30, 2008 Customer Experience, Netflix, Web Stuff 3 Comments Read more

When a $300 order is a potentially bad thing

I just had to renew Honey Bowtie’s subscription to Billboard and I did it, of course, on Magazines.com. But that’s a $299 order (side note: yes, Billboard is a ridiculously expensive magazine, but it’s such a great way to follow

Kate ONeillOctober 11, 2007 Customer Experience, Songwriting, Web Stuff, Work 2 Comments Read more

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