I’m not even going to pretend for a second that I don’t think this is super-cool:
“We found that the page with highest rate of entering and then exiting quickly was our homepage,” says Kate O’Neill, director of customer experience and product development, Magazines.com. “And it was happening at such an alarming rate. We needed to find a way to engage people, so we started experimenting.”
Magazines.com will continue to test to see how they can personalize and cater to these segments in the future. “In the coming months, we will take yet a closer look at segmentation. We want to be able to give our customers different channels to explore and offer them what they might be looking for in real time. It’s all about customizing the user experience,” says O’Neill.
And I’ve been asked to speak at the Circulation Management conference in Chicago in June.
No lie, this is fun stuff.