My boss and my coworker stumbled across an Amazon redesign today. Not wanting to be left out, I kept deleting cookies and reloading until I got into their test.
You can read about the changes here.
So far, I think it’s pretty slick. They have an amazing complex information architecture and they managed to simplify it about as well as I can imagine doing. The horizontal features scale up and down pretty well. My only complaint is with the drop-down navigation that relies on hovering over an arrow instead of hovering over the whole nav item — it’s unnecessarily taxing to mouse over such a small target.
Otherwise, I really, really like it. I hope they get the feedback they need quickly so they can roll this out. Nice work, Amazon!

Cool! Is this for the entire amazon world, or just for the U.S. one (i.e., amazon.com)?
-J
The top drop downs trigger on the arrow but stay open if you hover over the words too, so it’s not too bad.
I’ve never liked the side-style menus though, as I find myself moving the mouse to the menu and invariably hit the option above or below before I make it.
Absolutely no idea. Wanna try deleting cookies and reloading a few times to see if you get a redesigned version? 🙂
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Unless they have an alternative text-based navigation system that will work with the tab key, it appears no one at Amazon is even *thinking* of accessibility.
Hover-over-graphics havigation tools don’t work work for blind people using screen-readers, or for many of the assistive devices used by people with mobility disorders.
One massive failing is that there no longer appears to be any sort by price/popularity/date option.
It also now only shows 3 pages of results and no longer even indicates how many items are available.
So totally screwed up.
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