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The personal blog of Kate O'Neill. Yes, that one. No, not that one.

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One of the best-handled emails from an entertainer I’ve seen in a while

It’s simple, it’s charming, it’s clearly Emo’s voice (even if Emo himself didn’t write it, which for the sake of demonstrating his marketing prowess I kind of hope he didn’t), and it pays attention to all the little details. Even the unsubscribe l…

Kate ONeill December 4, 2009February 6, 2015 Marketing & Business No Comments Read more

A note on the Adobe – Omniture acquisition

Trip Chowdhry, an analyst with Global Equities Research, said the planned acquisition would allow Adobe to create new streams of revenue even as its existing businesses declined. Though he called the deal “timely,” Mr. Chowdhry said Adobe was over…

Kate ONeill September 16, 2009February 6, 2015 Work No Comments Read more

The PubCon Twitter song. Apparently, this songwriter takes requests!

By somewhat popular request (OK: two people), I’m capturing the Twitter song here in my songwriting blog. I’ve been trying to do better about keeping the content of this blog related to Honey Bowtie Music, meaning Karsten’s and my writing,

Kate ONeill November 16, 2008 Mostly For Fun, Silliness, Songwriting, Twitter, Web Stuff, Writing Songs 5 Comments Read more

Raven’o’lantern

Raven’o’lantern Originally uploaded by Kate O’ Sweet carving job on a pumpkin at Sitening HQ.

Kate ONeill October 28, 2008 Mostly For Fun, Work 1 Comment Read more

Amazon redesigns My Account page

Amazon has been doing some tinkering again, this time to their Account page. This set of tweaks was long overdue. They didn’t change the functionality of the page; just its organization and readability. But I noticed, as I hit my

Kate ONeill October 26, 2008 Customer Experience, Marketing & Ads, Web Stuff No Comments Read more

But it wouldn’t be speeding if everyone else would just go faster!

I hate to copy the post outright but it’s so short, and the whole quote is just hilarious. Because it’s so true. From Seth’s Blog: “Trying to convince a CEO of anything is a little like trying to convince a

Kate ONeill October 26, 2008 Marketing & Ads, Mostly For Fun, Work No Comments Read more

It’s official: Sitening took me on.

From the Sitening blog: Sitening LLC, a bright, growing web marketing agency has hired Internet veteran Kate O’Neill as Managing Director. Sure, sure, I’m excited about “the focus we’re going to be able to apply” and joining “such a talented

Kate ONeill October 24, 2008 Marketing & Ads, Nashville, Web Stuff, Work 4 Comments Read more

Reducing eco-impact in the daily commute

I want to reduce my gas consumption and my carbon footprint. But little by little, I’m getting talked out of my bike commuting plans. Several people in the past few weeks have expressed concern over the lack of shoulder in

Kate ONeill August 17, 2008 Bikes & Riding, Environment & Climate, Nashville, Work 2 Comments Read more

Look here, youngun. I’m a danged EXPERT, and I say…

My first article in Circulation Management’s “Monday Morning Expert” column is now up on their web site: Can’t believe anyone believes a word I say with a promo picture like that. 🙂

Kate ONeill August 4, 2008 Books, Magazines, & Reading, Marketing & Ads, Web Stuff, Work No Comments Read more

Six Easy Ways to Get Started in Behavioral Targeting

I got email this morning from an editor at Circulation Management asking for clarification on some of the points from the presentation at the Circulation Management show in Chicago a few weeks ago, and since I was writing up some

Kate ONeill July 28, 2008 Customer Experience, Marketing & Ads, Web Stuff, Work No Comments Read more
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